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David Spero
Web Design and Development for a Non-Profit Venture
David Spero is an Arizona-based spiritual enlightenment guru offering self-awakening through guided meditation techniques. ​The prime goal of this project was to execute a complete overhaul of Mr. Spero's website into a thematic portal which would allow site visitors to 1) experience Mr. Spero's teachings through a thematic experience, 2) book consultations with him, and 3) order books and audiovisual files through an integrated e-commerce feature.
[ Go-live implementation progressing in WordPress ]
My Role
Product Lead
I worked closely with the David Spero, spiritual enlightenment guide and author, developing the UX strategy ad roadmap for the e-commerce web portal. I then facilitated the end-to-end design process including stakeholder engagement, developer briefing, project plan development, market analysis, ideation, design of responsive prototypes, development, implementation and testing.
Deliverables
Brand Identity
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New thematic for the web portal
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Design Milestones
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Responsive web pages (desktop and mobile)
- E-commerce portal
- Development in WordPress/ Elementor
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Performance Evaluation
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Testing website performance in live against predefined parameters (e.g., URL loading time, navigation, ordering, payment processor)
Approach
01.
Business case analysis
02.
Digital presence roadmap
03.
Defining information architecture & user flows
04.
Prototyping in Figma
05.
Implementation and testing
Design Upgrade
Design System
Key Considerations
01.
Design Responsiveness
The website prototypes were built in Figma and design responsiveness tested throughout the end-to-end design chain.
02.
Loading Time Optimization
A key aspect of the development and testing phase is to ensure that the website loads within 3-5 seconds or less regardless of the device interface, accounting for its image-heavy nature.
03.
Accessibility in Design
Site content was designed and implemented iteratively to align with accessibility guidelines (WCAG).
04.
Scalability
The design has a flexible nature to accommodate more content while also accounting for superior user experience.
Mockups
Let's Connect!
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